What is SEO?

What it means

A search engine sends software to crawl pages, works out what each one is about, and decides which searches it should appear for and where. The work falls into five areas:

• Technical health: pages load reliably, work on phones, use https and can be crawled.
• Titles and descriptions: each page has a clear title and summary that match what it covers.
• Useful content: pages answer the question a real customer would ask.
• Internal links: pages point to related pages so visitors and crawlers can find them.
• Local signals: a Google Business Profile, and the same name, address and phone number everywhere the business is listed.

Why it matters to a business

• Being found: people who search for what you do can only choose you if they see you.
• No guarantees: search engines decide rankings and no one outside them can promise a position. Be wary of anyone who does.
• Slow results: changes take time to be noticed, so judge the work over months, not days.
• Foundations first: a slow or broken site undercuts good writing, so the technical base comes first.

How this shows up in our work

On the websites we build and host, we set page titles, descriptions, sitemaps and structured data with Yoast SEO. We check each site from the rendered page and with Lighthouse rather than relying on a plugin score.

We write location and service pages from real facts about the business, not templates with the town swapped. Most of these sites run on WordPress.

Learn more

• Search engine optimization on WikipediaA neutral overview of how the practice works and where it came from, for readers new to the topic.
• Google's SEO starter guideGoogle's own plain advice on titles, links and content, useful for owners and editors.