What is Elementor?

What it is

It installs as a plugin and adds a design editor on top of WordPress. Each building block is called a widget. You place widgets in rows and columns, then adjust spacing, fonts, colors and how the page looks on a phone.

The free version has the core widgets. The paid Pro version adds more widgets, a theme builder for headers, footers and templates, and a form builder. Pro is a yearly subscription, and when it lapses the Pro features keep working but stop getting updates.

Why it matters to a business

• Layouts a theme cannot do: a page is not limited to what a fixed theme offers, and a trained editor can change it later without a developer.
• Visible editing: staff see what visitors will see while they change text and images.
• Extra page weight: a builder adds its own code and styles. Used carelessly, with many nested sections, large images or stacked add-ons, pages load slowly.
• Tied to the plugin: content built this way only works with Elementor installed. Moving to another builder later means rebuilding pages.

How KawaConnect works with Elementor

We use Elementor to design and build client sites on WordPress, then host them on infrastructure we run ourselves. We keep layouts shallow, size images for the space they fill and install few add-ons.

Before launch we check the finished page as a visitor's browser renders it, not only in the editor preview, and run Lighthouse against it to find speed problems. After launch we keep the plugin updated and the site backed up. For search settings, see Yoast SEO.

Learn more

• Elementor on WikipediaA short background on the plugin and the company behind it, for readers new to page builders.
• Elementor websiteThe vendor's own overview of features and plans, useful when comparing free and Pro.
• Elementor help centerOfficial how-to articles for people who will edit pages themselves.